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Pure Waste Logo

We know that everything we do has an impact on something, somewhere. We know that sustainability and quality go together. We believe that fashion and ecological thinking should go together too.

The roots of Pure Waste come from the Nordic tradition of recycling, and the clean and pure environment of their native Finland. They promise to use only materials that would otherwise go to waste. They also challenge the whole perception of waste; Pure Waste is recycling upgraded. Their vision is to recreate the fashion industry, and lead it into a future of sustainability. 

The scarab beetle in the Pure Waste logo symbolises the Pure Waste values. In ancient Egypt these natural recyclers represented rebirth and renewal.

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Pure Waste® Recycled Men’s T-ShirtPure Waste® Recycled Men’s T-Shirt
On sale

Pure Waste® Recycled Men’s T-Shirt

£11.95 £16.95
Pure Waste® Recycled Unisex Raglan SweatshirtPure Waste® Recycled Unisex Raglan Sweatshirt
On sale

Pure Waste® Recycled Unisex Raglan Sweatshirt

£20.95 £29.95
Pure Waste® Recycled Men’s Waffle Knit Sweater
On sale

Pure Waste® Recycled Men’s Waffle Knit Sweater

£29.95 £42.50
Pure Waste® Recycled Unisex Raglan HoodiePure Waste® Recycled Unisex Raglan Hoodie
Sold out

Pure Waste® Recycled Unisex Raglan Hoodie

£27.95 £39.95
Pure Waste® Recycled Kids T-ShirtPure Waste® Recycled Kids T-Shirt
On sale

Pure Waste® Recycled Kids T-Shirt

£9.95 £13.95
Pure Waste® Recycled Men’s Knit Sweater
On sale

Pure Waste® Recycled Men’s Knit Sweater

£26.95 £37.95

Our ethos

We are constantly looking for products that can help people make a change for the better, through social enterprise, charitable donation and conscious living.

Everything we sell has been chosen because it reduces our environmental impact or gives back to charity, often both.

We are a proud member of 1% For The Planet, which means that at least 1% of our total turnover is donated to environmental charities. This year we have partnered with the Marine Conservation Society and Surfers Against Sewage.

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© Soul Hippy Limited

Registered in UK: company number NI660614.
Registered VAT number 303961515.
Registered office: Cookstown BT80 9AD.

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