Every time we do laundry, our clothes shed tiny, unseen microfibres (including plastic), which go down the drains of our washing machines and into our waterways. And most of us don’t even know it. There’s plastic hiding in our waterways and ocean. That’s not great for the animals living in those waters, or for us.
If just 1 household in 10 in Europe used a Cora Ball, we could prevent the equivalent of 60 million plastic water bottles from washing into our public waterways every year. That is enough water bottles if laid end to end to stretch from London to New York and back again.
With a KickStarter goal of raising $10,000, the campaign actually raised over $350,000 - one of the most successful Kickstarter campaigns of 2017.